AI-first executive building brands and go-to-market engines that compound.
I operate at the intersection of product, brand, and growth—designing systems that turn positioning, product, and distribution into durable, compounding revenue. I care less about short-term spikes and more about building brands and growth machines that keep working long after the campaign ends.
I’ve built and sold digital agencies, bootstrapped eCommerce and fintech apps, and led global marketing, product marketing, and growth teams at high-growth B2B and B2C companies. That range gives me a rare vantage point across PLG, self-serve, and sales-led motions—and how to orchestrate narrative, product, and pipeline so they reinforce each other across acquisition, activation, and revenue.
My work today is rooted in AI-native go-to-market: treating models and humans as equal audiences. I build data-driven teams that own the full aperture—brand, PMM, and growth—optimizing the funnel from awareness through retention and monetization. That includes category and narrative design, launch strategy, and always-on growth programs powered by automation, predictive modeling, and AI to turn noisy signals into clear, actionable strategy.
I’ve helped companies navigate hypergrowth, reignite stalled revenue, and move through IPOs and major liquidity events with frameworks that are measurable, repeatable, and built to last. My work in growth, automation, and AI-powered brand and product marketing has been recognized with industry awards and featured in multiple publications for its impact on digital strategy, leadership, and revenue performance.
Beyond operating roles, I advise and invest in late-stage technology companies, partnering with founders and leadership teams on brand, PMM, and growth strategy to unlock their next phase of scale.
If you’re exploring advisory, consulting, or board opportunities and want an AI-first, execution-obsessed partner in your corner, you can reach me here.
Areas of Expertise
Strategic Brand & Market Leadership
Narrative Architecture – Design and evolve a company’s core story so it leads the market, shapes perception, and earns a premium valuation.
Category Design – Define, name, and defend a category that aligns with long-term vision, customer psychology, and investor appetite.
Reputation Capital Management – Build durable trust and authority with media, analysts, investors, and customers through consistent proof, not just promotion.
IPO & Liquidity Event Narrative – Craft the investor story, public-market narrative, and comms discipline required for IPO readiness and high-confidence liquidity events.
Growth Strategy & Revenue Systems
Multi-Segment GTM Strategy – Orchestrate tailored motions across self-serve, PLG, enterprise, and partner-led channels so they compound rather than conflict.
Full-Funnel Revenue Engine Design – Architect an integrated system across brand, demand, lifecycle, and expansion that treats revenue as a designed outcome, not a happy accident.
Precision Demand Generation – Align brand and performance to generate high-intent, efficient pipeline—with brutal clarity on what’s working, what’s not, and where to double down.
Customer, Product & Market Fit
Segmentation & Value Prop Fit – Sharpen ICPs, use-cases, and messaging to align real customer pain with differentiated value—driving higher win rates and lower churn.
Product Marketing Excellence – Own positioning, launches, and competitive intelligence to influence roadmap, pricing, and the stories that actually move revenue.
Lifecycle & Expansion Strategy – Design journeys that drive activation, usage, expansion, and loyalty—turning customers into a compounding growth asset, not just a logo count.
Marketing Ops, Data & Infrastructure for Scale
Attribution & Performance Rigor – Implement board-grade measurement systems that tie marketing investment to revenue, LTV, and payback—without drowning in noise.
Org Design & Talent Architecture – Build high-performance teams with the right mix of strategists, builders, operators, and creatives—and the operating rhythms to make them effective.
MarTech & Data Ecosystem Governance – Architect a modern stack that enables experimentation, personalization, automation, and AI-driven insights instead of tool sprawl.
Executive Influence, AI & Market Expansion
C-Suite & Board Alignment – Translate brand and marketing into the language of margin, growth, and enterprise value—shaping strategic decisions and capital allocation.
AI-Native GTM & International Expansion – Design GTM playbooks that treat AI models and humans as equal audiences, and scale them globally with smart localization, not fragmentation.
Ecosystem & Strategic Partnerships – Create leverage through alliances, integrations, and co-marketing with adjacent platforms, turning the ecosystem into a force multiplier for growth.
Experience
Current
VP, Growth at Webflow
Partner at Hypergrowth Partners
Advisor, Board of Directors at various organizations
Past
Head of Growth Marketing, Product Growth, and Marketing Operations at Affirm.
Chief Marketing & Strategy Officer, Audax Automation.
Head of Global Digital Marketing & Marketing Operations at FIS.
Head of Global Digital Marketing & Marketing Operations at Worldpay.
Global Head of Marketing Technology & Operations at Vantiv.
Board of Directors, various organizations.
Other: additionally, I have led hyper-successful e-commerce and affiliate marketing ventures.
Collaborative Leadership: I firmly believe that the best ideas and outcomes are born out of collective intelligence. I strive to create an environment where every team member feels valued, empowered, and encouraged to contribute their unique perspectives. By fostering a culture of collaboration, I ensure that my teams are aligned, motivated, and working together towards shared goals.
Strategic Vision: As a marketing executive, I recognize the importance of having a clear and compelling vision for the marketing function. I develop a strategic roadmap that aligns marketing initiatives with broader business objectives, ensuring that every action we take contributes to the overall growth of the organization. I communicate this vision effectively to my teams, empowering them to make informed decisions and take ownership of their projects.
Data-Driven Decision Making: In today's data-rich landscape, I emphasize the importance of making decisions based on solid analytics and insights. I encourage my teams to gather, analyze, and interpret data to gain a deep understanding of market trends, customer behavior, and competitive landscapes. By leveraging data, we can make informed marketing decisions, optimize campaigns, and drive continuous improvement.
Customer-Centric Approach: At the heart of successful marketing lies a deep understanding of our customers. I prioritize building strong relationships with customers, listening to their needs, and using their feedback to shape our strategies. I encourage my teams to conduct thorough market research, engage in customer conversations, and continuously evaluate our value proposition to ensure we deliver meaningful solutions and experiences that resonate with our target audience.
Agile and Adaptive Mindset: In the rapidly evolving business landscape, adaptability is key. I instill an agile mindset within my teams, empowering them to respond quickly to market changes and seize emerging opportunities. We embrace innovation, experiment with new marketing channels and technologies, and adapt our strategies based on real-time feedback and results. By staying nimble, we remain ahead of the curve and drive incremental growth for our businesses.
Continuous Learning and Development: I believe in the importance of fostering a learning culture within my teams. I encourage professional development, providing resources and opportunities for skill enhancement. By staying updated with the latest marketing trends, technologies, and best practices, we remain at the forefront of our industry and deliver innovative strategies that drive impactful results.
Measurable Impact: As a marketing executive, I understand the significance of measuring and quantifying the impact of our marketing efforts. I establish key performance indicators (KPIs) and metrics that align with business objectives, enabling us to track progress, evaluate success, and optimize our strategies accordingly. By focusing on measurable outcomes, we ensure accountability and demonstrate the value of marketing as a revenue-driving function.
Have fun! Life’s too short. As Jerry Greenfield of Ben & Jerry’s liked to say, “if it’s not fun, why do it?”
Philosophy